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Corporate shift money from Soap Operas to Social Media With the growing importance of online marketing, corporate has started shifting funds from TV soap operas to social media. The main sponsor and producer of daytime TV dramas, Procter & Gamble Co., who helped coin the term “soap operas,” has pulled the plug after 7 decades. … Read more
Dell serious with Social Media Dell is serious with Social Media as Dell’s CEO Michael Dell officially launches the company’s Social Media Listening Command Centre. The objective of the company is to track all the possible conversations about Dell across the web and take action on the basis of feedback, accordingly. It is said that … Read more
Shoppers use Social Media instead of sales executives As per the latest shopping trends. People take less advice from a sales professional instead more from Facebook, Twitter, and online reviews. According to a report from consulting firm WSL Strategic Retail, “How America Shops: From Buzz to Buy,” around 69% of online shoppers read reviews … Read more
Baidu Launches site similar to Groupon Chinese main search engine Baidu has launched its own platform similar to Groupon that will provide discounts to consumers in addition it will also allow businesses to freely promote their own group. Baidu launched a test version of its group buying site as part of its Youa e-commerce information … Read more
EBay buys shopping Search Engine, Milo EBay Inc. annouced that it has bought Milo a local shopping search engine which will help the e-commerce giant to bridge the gap between online and in-store shopping. Milo software plug into the merchant’s inventory management system and enable to instantly keep tabs on all of the retailer’s products. … Read more
Google now helping in copyright protection With over 1 trillion unique URLs on the web, the entire range of useful content is available on the internet, however with this growth, there have been growing number of issues relating to infringing content. Google over the time is improving its procedures and working to develop new ways … Read more
Bing New Deal with Facebook for Liked Results Bing made a deal with Facebook, where it would be showing your Facebook friends liked within Bing search results. You are automatically opted in to the Bing Facebook “app” and in case if you don’t want your profile to show up in the Bing search result, you … Read more
In a technological race, Google is developing a “Hands-free Car” that drives itself. With the testing length of around 140,000 miles around the state of California, Google’s group of seven automated cars have taken to the West Coast roads almost without a hitch. Google explains that the only problem in the testing phase was a … Read more
Megan Fox a viral success on YouTube. The gorgeous Megan Fox has managed to achieve an explosive viral success with a new Armani Jeans advert, with the YouTube video, over 2.2 million views since its release. Armani structured its online advertising strategy for Miss Fox’s appearance by releasing a sneak peak of the Hollywood starlet … Read more