The marketing team of Bud Light has shown how to lose 5 Billion Dollars in market cap within 2 weeks and also provided lessons to MBA students on how not to lose Billions and also great examples for intercultural trainers as to what not to do.
Bud Light’s marketing team made the most basic classic textbook mistake which some companies do BUT ONLY when they enter different countries with different cultural values and NOT within your country whose culture you understand very well.
As a result, Bud Light Brewer put two executives (Alissa Heinerscheid, VP of marketing who oversaw Bud Light marketing, and her boss Daniel Blake) on Leave after they hired Transgender Influencer, and their parent company stock lost 5 Billion dollars in valuation.
Bud Light suffers bloodbath as longtime and loyal consumers revolt against the transgender campaign.
‘In Bud Light’s effort to be inclusive, they excluded almost everybody else,’ says a St. Louis bar owner.
Billion-dollar mistake: It seems the marketing team of Bud Light forgot the basic fundamental, which is “Know your Customer”. The beer brand whose decade-old customers are blue-collar, hard-working proud conservative Americans were pushed the transgender agenda with beer having a picture of a Transgender Influencer.
Ebook on Understanding Indian Culture
American consumers nationwide revolted against the country’s top-selling beer brand after it started a new ad campaign with total disregard for the consumer culture with its new spokesperson, transgender TikTok star Dylan Mulvaney.
Bud Light suffers ‘staggering’ 17% sales plunge amid Dylan Mulvaney controversy. The sales data in the week ended April 15 from NielsenIQ and Bump Williams Consulting suggest that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% which is sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8.
Some of the distributors have also cancelled marketing events featuring the iconic Budweiser Clydesdale horses, until the stem of negative publicity.